Chris C Fox Consulting

Helping decision makers to develop and execute better strategies more effectively.


Chris C Fox Consulting works with leadership teams to develop and execute business strategies for growth and profitability.

Founder and principal, Chris Fox, is passionate about strategy. He believes organisations best achieve their potential by charting their own path through their competitive environment. Bland, me-too strategies achieve mediocre results. Successfully differentiated strategies are the result of the systemic analysis of each organisation's unique strengths and weaknesses, and of the changes and trends which present it with both challenges and opportunities.

Chris has over 29 years of experience, mainly in the financial services sector. He has worked with a wide variety of leadership teams from FTSE100 boards to small startup teams. He has worked on a wide range of strategic initiatives from multi-national hostile takeovers, to regulatory responses and to organic growth strategies such as turnarounds, new product and new business launches.

Chris works around London but enjoys travelling for interesting challenges.

Strategy Development and Execution

For growth, turnaround or in response to specific environmental changes.

Target Operating Model (TOM) Development

Pursuant to strategy execution, for operational effectiveness, or for cost control.

Digital Transformation

For startups or mature business, D2C, B2B2C or B2B.

All underpinned by: excellent stakeholder management, commercial acumen, and client focus.


We can help you to:

  • Analyse your strategic environment, competitive future, and relative strengths and weaknesses.
  • Develop and evaluate options.
  • Formulate your strategy.
  • Articulate your strategy.
  • Review your strategy.
  • Execute your strategy.
  • Design your Target Operating Model (TOM).
  • Design and implement your strategic planning process.
  • Manage part of your business on an interim basis. Especially if it's undergoing significant strategic change.
  • Facilitate your strategy offsite.
  • Coach your strategy team.


We have particular expertise in:

  • Financial services: life insurance, pensions, banking and asset management
  • Programme management and direction
  • Startups, new market entry, growth, turnarounds, target operating model development and mergers and acquisitions
  • Corporate, business and marketing strategy
  • Intermediated (B2B2C) and direct (D2C) distribution
  • Digital and digital marketing strategies
  • Working across disciplines and silos to connect the dots and build holistic solutions


  • The day-to-day challenges of running your business often mean you don't have enough time to consider the strategic challenges and opportunities you really want to get after.
  • You need to get ahead of these before your board/boss starts asking you questions you're not yet able to answer.
  • Your own team may lack the capacity, capability or objectivity to give you the support you need. They're set up to run your business as it is currently, rather than as you might need it to be in the future.
  • If you ask your HR guy, you'll get a people-oriented solution. If you ask your finance guy you'll get a financially-oriented solution. If you ask your marketing guy, you'll get a marketing-oriented solution, etc. But if you ask an independent strategy consultant, you'll get the right solution to your actual problem. You will also get an indication of where you need to engage more specialist skills.
  • Larger management consulting firms can help. But they are often expensive. They have their own agendas. And a lot of the post-sales work done by less experienced junior staff.
  • An executive coach will help you to be more focused and effective, but won't actually do any of the heavy lifting for you.

As an independent strategy consultant, Chris is an experienced practitioner who can provide you with the additional bandwidth you need to pursue your strategic priorities. Chris does the work himself. With no agenda of his own, Chris will support you in making better strategic decisions and shaping your organisation to execute them more effectively. When the job is done, Chris goes. (Although we're confident you'll want him back next time you have a strategic challenge or opportunity.)

The Advantage is the online collaborative tool for business strategy development and execution. delivers business strategy development and execution best practice in box.

Chris uses to develop and execute business strategy more consistently, of higher quality and more quickly than otherwise possible.

Clients can engage with, if they wish, to work more closely with Chris, to improve their own internal capability, and to continue evolving and executing their strategy so that they are less reliant on Chris on an ongoing basis.


Chris does his best work when confronted with complex, changing, ambiguous problems and conflicting priorities. He combines structured analysis and problem-solving with strong stakeholder engagement to develop creative strategies that teams really get behind. He is comfortable working across multiple disciplines (Actuarial, Finance, HR, Risk and Compliance, IT, Sales and Marketing, etc.). This often enables him to see more holistic strategies that the existing functional experts with an organisation miss. As an independent outsider, Chris brings an objective view to his clients, unencumbered by the legacy issues, internal politics and day-to-day challenges which often prevent leadership teams from focusing on their strategic priorities.

Chris is driven by curiosity and a passion for progress. He values rigour in analysis, discipline in execution, and mutual respect and integrity in relationships. He is not afraid to roll up his sleeves, fire up Excel and get stuck into the detail. Equally, he is not afraid to ask challenging questions and have difficult conversations.

Most importantly, Chris enjoys what he does. And he believes that this evident enjoyment makes it easier for others to see possibilities and embrace change.


Here is how other people have described Chris and the work he has done for them.

[This wordle was generated from endorsements provided via LinkedIn or email and available on request.]

Chris C Fox Consulting Limited is registered in England and Wales as a Private Limited Company: Company Number 6939359. Registered Office: Unit 4 Vista Place, Coy Pond Business Park, Ingworth Road, Poole BH12 1JY

Cookie Policy