Independent business strategy consulting

Turn strategic uncertainty into clear choices and an executable plan.

I work directly with financial-services CEOs and leadership teams to develop, test and deliver strategies for growth, turnaround and transformation.

Typical situations

When leadership teams bring me in

  • A new CEO needs to set—or reset—the direction.
  • The Executive team cannot agree the choices that matter most.
  • A business or product has lost momentum.
  • The Board is unconvinced by the current strategy or investment case.
  • Strategic initiatives are not delivering the intended results.
  • AI or digital investment lacks a clear business rationale.

Why leadership teams hire Chris

Senior strategic support, without the layers

Former Head of Group Strategy and Branding at a FTSE 100 multinational. Independent strategy consultant since 2007. Your work is handled directly by an experienced consultant—not delegated to a junior team.

  • Evidence-basedDrawn from market, customer, financial and operational evidence.
  • Future-orientedTested against changes in regulation, technology, customers and competition.
  • PracticalConverted into priorities, owners, measures and next steps.

Consulting services

What I help leadership teams resolve

Bring structure, objectivity and momentum to the strategic questions your leadership team cannot leave unresolved.

Strategy development and execution

Understand the environment, evaluate the choices and turn a coherent strategy into an executable plan.

  • Growth, turnaround and market entry
  • Business, product and go-to-market strategy
  • Strategy review, articulation and execution
  • Strategic planning, facilitation and coaching

Target operating models

Align your operating model with the strategy it needs to deliver, balancing effectiveness, capability and cost.

  • Operating-model design
  • Roles, governance, process and tools
  • Transformation and implementation support

AI, data and digital strategy

Make technology choices in the context of your customers, capabilities and wider business strategy.

  • AI opportunity and use-case prioritisation
  • Data strategy
  • Digital business and product strategy
  • Commercial and operating-model implications

Selected client work

Difficult decisions, made clear and executable

Client names and some commercially sensitive details have been withheld or rounded.

Enterprise strategy and execution

Turning strategy into a managed portfolio

A large regulated organisation needed a five-year strategy that its Executive team could agree and deliver. I built the evidence base, helped the leadership team resolve the key trade-offs, then translated the strategy into goals, KPIs, initiatives, ownership and governance.

The Board approved the strategy, mobilisation began, and monthly delivery tracking was established.

Growth strategy

Finding a stronger customer market

A previously successful product had begun to stall. Client interviews and data analysis showed that another customer group was nearly four times as likely to buy.

I identified the changes needed to reach and serve that group, giving the client an evidence-based route back to growth.

Turnaround strategy

Restoring growth to a declining business

A regulated financial-services business was losing market share, and an earlier proposal had failed to win Board support.

I developed a phased strategy and detailed investment case that reduced delivery risk. The Board approved the plan, and new business grew by more than 50% in the following year.

Target operating model

Improving service at lower cost

An international financial-services division needed to improve service whilst reducing its operating costs.

I segmented the customer proposition and designed a corresponding Target Operating Model. The model identified potential annual savings of about one-third of the relevant cost base, equivalent to tens of millions of pounds, whilst improving service levels.

Client perspectives

Trusted when the decision matters

“Chris brought clarity to a complex challenge—guiding us through a nuanced understanding of the available options and the broader implications of each path forward. … What sets Chris apart is his ability to translate high level strategic goals into actionable steps, without losing sight of the human element, and ensuring the wider team is engaged along the way.”
Andy ElkingtonCEO at PG Mutual
“Chris proved to be an excellent leader and facilitator of our strategic thinking, … developing this into a fact-based, consistent and robust strategy for presentation to the Board.”
Nici Audhlam-GardinerCEO at Foresters Financial UK
“The proof of his effectiveness was that the strategy was well received by the Board and by the Exco of RPMI. I would certainly work with Chris again in the future.”
Philip WillcockCEO at RPMI Railpen when the endorsement was given
Chris Fox, independent business strategy consultant

About Chris

Objective challenge. Collaborative delivery.

I do my best work with complex, changing and ambiguous problems. I combine structured analysis with strong stakeholder engagement so leadership teams can make difficult choices and get behind the result.

My experience spans financial services, startups and multinational organisations, from corporate and product strategy to transformation and target operating models. I work across disciplines to connect the dots and build practical, holistic solutions.

Where useful, the work can be supported by StratNav, the collaborative strategy platform I created to help teams develop, execute and keep evolving their strategy.

Watch

A closer look at how I work.

Prefer to get a feel for the person behind the advice first? Watch this short introduction to Chris C Fox Consulting.

Start a conversation

Bring your strategic question.

Explore the challenge, the options and whether I am the right person to help.

Discuss your strategic challenge