Chris C Fox Consulting

Helping decision makers to develop and execute better strategies more effectively.

Quotes about Strategy

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Sun Tzu c. 490 BC, Chinese military strategist
However beautiful the strategy, you should occasionally look at the results.
Sir Winston Churchill 1874-1965, English statesman
There is always a better strategy than the one you have; you just haven't thought of it yet.
Sir Brian Pitman, former CEO of Lloyds TSB, Harvard Business Review, April 2003
Unless a variety of opinions are laid before us, we have no opportunity of selection, but are bound of necessity to adopt the particular view which may have been brought forward.
Herodotus, 5th century BC, Greek historian
What's the use of running if you are not on the right road.
German proverb
Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.
Miyamoto Musashi 1584-1645, legendary Japanese swordsman
Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.
Sun Tzu c. 490 BC, Chinese military strategist
Bad strategy flourishes because it floats above analysis, logic, and choice, held aloft by the hot hope that one can avoid dealing with these tricky fundamentals and the difficulties of mastering them. Not miscalculation.
Richard Rumelt, author, in 'Good Strategy / Bad Strategy'
What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desire results? The answer to this you can call strategy.
William E Rothschild
Defeat the enemy's strategy.
Sun Tzu c. 490 BC, Chinese military strategist
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
misattributed to Sun Tzu c. 490 BC, Chinese military strategist
We will never try to develop a strategy that wins on price. There is nothing unique about pricing.
Josh S. Weston
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Michael Porter
Strategy 101 is about choices: You can't be all things to all people.
Michael Porter
The company without a strategy is willing to try anything.
Michael Porter
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
Michael Porter
So companies have to be very schizophrenic. On one hand, they have to maintain continuity of strategy. But they also have to be good at continuously improving.
Michael Porter
Leaders establish the vision for the future and set the strategy for getting there.
John P. Kotter
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
Sun Tzu c. 490 BC, Chinese military strategist
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
Sun Tzu c. 490 BC, Chinese military strategist
In preparing for battle I have always found that plans are useless, but planning is indispensable.
Dwight D. Eisenhower
You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.
Alvin Toffler
The man of thought who will not act is ineffective; the man of action who will not think is dangerous.
Richard M. Nixon
The secret of success in battle lies often not so much in the use of one's own strength but in the exploitation of the other side's weaknesses.
John Christopher, in 'When the Tripods Came'
All too often, a successful new business model becomes the business model for companies not creative enough to invent their own
Gary Hamel, in 'Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life'
Men in general judge more from appearances than from reality. All men have eyes, but few have the gift of penetration.
Niccolò Machiavelli
There is nothing so useless as doing efficiently that which should not be done at all.
Peter Drucker
Building a visionary company requires one percent vision and 99 percent alignment
Jim Collins and Jerry Porras, Built to Last
“After a business implements a strategy, competitors will react, and the firm’s strategy will need to adapt to meet the new challenges. There is no stopping point and no final battle. The competitive cycle continues on perpetually. Produce and compete or perish.
Thomas Timings Holme
Any intelligent fool can make things bigger and more complex. It takes a touch of genius – and a lot of courage – to move in the opposite direction.
Albert Einstein
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Hans Hoffmann, Introduction to the Bootstrap
Simplicity is the ultimate sophistication.
Leonardo Da Vinci
Plans are only good intentions unless they immediately degenerate into hard work.
Peter Drucker
Initiative prioritisation doesn’t mean distributing all available resources to all known projects.
Volker Voigt
An organisation’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
Jack Welch
In life, as in football, you won’t go far unless you know where the goalposts are.
Arnold H. Glasgow
The reason most people never reach their goals is that they don’t define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.
Denis Watley
We tend to think that, in a traditional organisation, people are producing results because management wants results, but the essence of a high-quality organisation is people producing results because they want the results. It’s puzzling we find that hard to understand, that if people are really enjoying, they’ll innovate, they’ll take risks, they’ll have trust with one another because they are really committed to what they’re doing and it’s fun.
Peter Senge
The essence of strategy is choosing what not to do.
Michael Porter
Strategy is thinking about a choice and choosing to stick with your thinking
If circumstances change, your decisions can change. Decisions are temporary.
Jason Fried (an American entrepreneur, author and CEO of Basecamp)
War is ninety percent information.
Napoleon Bonaparte (French Military and Political Leader)
The future is already here — it's just not very evenly distributed.
William Gibson (American-Canadian writer)
If we have data, let’s look at data. If all we have are opinions, let’s go with mine.
Jim Barksdale
I skate to where the puck is going to be, not where it has been.
Wayne Gretzky
Everybody has a plan until they get punched in the mouth.
Mike Tyson
The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.
William Arthur Ward
Knowing is not enough; we must apply. Willing is not enough; we must do.
Johann Wolfgang von Goethe

Chris C Fox Consulting Limited is registered in England and Wales as a Private Limited Company: Company Number 6939359. Registered Office: Unit 4 Vista Place, Coy Pond Business Park, Ingworth Road, Poole BH12 1JY

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